Public Relations
In a competitive environment, a war is being fought over positioning, mind-share, and branding. To win in this game, you must be aggressively shaping the way others see you. One element of that strategy is PR. To conduct a successful public relations campaign, it helps to be familiar with some of the basic PR tools.
- Press kit
- Press release
- Media alert
- Fact sheet
- Key person biographies
- Media lists
- News conferences
